Choosing a Domain Name for Maximum SEO

How To Leverage Contests To Generate Thousands of Leads
October 16, 2018

Choosing a Domain Name for Maximum SEO

Choosing the right domain name could be one of the most important decisions you make for your business.

It sounds straightforward, but here are some things you should always take into consideration when choosing your domain name.

1. Does It Match Your Brand Name?

There’re a few reasons why this is important:

  • It’s bad branding to have a company name which doesn’t match the domain name.
  • Using the same name will help people find your website more easily when they hear about you and type your name into a search engine or the browser address bar.
  • Consistency is key and will help you grow a memorable and strong brand.

2. Is It ‘Well Branded’?

A good brand name is:

  • Unique.
  • Clear.
  • Short.
  • Meaningful.
  • Catchy.
  • Inspiring.

Is yours?

Think about:

  • How it sounds.
  • What it looks like when written down.
  • How relatable it is.
  • If there is a hidden meaning or play on words you’re going for.

Put your options out to your network and get feedback.

3. What Appears When You Google Your Brand?

Do a Google search for your brand! You need to know what kind of resources are ranking for your chosen name.

If you’re going to be competing with many powerful domains, you might struggle to even rank for your own name. Make sure you pick something which is unique and easy to rank for.

Tip: Use Google AdWords’ Ad Preview and Diagnosis Tool to see what ranks for your brand name in various different countries using various different versions of Google.

4. Is It Easy to Read/Spell?

This is a no-brainer for building a strong brand which people remember.

Not only that, but it will help people find you – a running theme here!

5. Don’t Go over the Top with Keywords

I would choose a good, creative brand name over a keyword-heavy domain name any day of the week.

That’s not to say you can’t have a domain name with a keyword in it if it makes sense.

For example, if I was building a city guide for London I might go for a domain like londonvibes.com over londoncityguide.com.

That way I am including a keyword in “London” but I’m prioritizing a good brand name over spammy SEO.

Also remember that Google “went after” low-quality exact match domains (EMD) in 2012 to ensure they do not rank well in the Google search results. That should tell you what Google thinks of spammy domain names.

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